Visibility for Local Arizona Service Businesses

If you own a service business in Arizona, you are likely looking for ways to increase your exposure to the public and get more leads. A common question is where to buy ad space to maximize your exposure. One helpful indicator in determing where to buy ad space is usage volume statistics on local directories in Arizona. Interestingly, Dex dominates local searches in Arizona, much more so than in other areas, where Dex is a minor player. Notice in the graph below that Dex (DexKnows.com and Yellow.com) gets about 1/3 of local directory searches:



Note, however, that AOL Yellow Pages uses Yellowpages.com results, so it's bound to get a little more traffic than advertised here, and there are countless other directories that couldn't be included in this survey because their traffic volume was too low, or the information is unavailable for other reasons (Yahoo!, Google, and Mapquest all get a large portion of local search volume that couldn't be measured here).

It's also important to remember that the greater majority of searchers just go to Google and type in what they are looking for. That's why it's important to have a good Google AdWords campaign, and nowadays, it's important to have a really good listing with Google Maps, since Google is running its Maps results at the top of the page for local search queries now.

Graph provided by Google Trends.