Aaron Charlton, owner of Away Marketing, is an Adwords Qualified Professional

Away Marketing is a Microsoft adExcellence Member

Tuesday, November 25, 2008

Cyber Monday

Everyone knows that the day after Thanksgiving is black Friday, the biggest shopping day of the year, but what you may not know is that the Monday following Thanksgiving is Cyber Monday, the biggest day of online shopping all year.  A few tips to prepare for Cyber Monday:

1.  Make sure you turn up the limit on your ad campaign
2.  If you are already having problems with your site being slow, you may need to quickly upgrade your server or hosting package to allow for the additional traffic
3.  Do some research on shipping times, and be honest and up-front with your customers about whether it will get there in time for Christmas
4.  Try running a holiday promotion in your search engine ads

Good luck and happy selling!

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