Aaron Charlton, owner of Away Marketing, is an Adwords Qualified Professional

Away Marketing is a Microsoft adExcellence Member

Thursday, October 16, 2008

Separate metrics for Google and search partners are now available

Google Adwords anounced today that they've changed the way your Campaign Summary and Ad Group Summary pages present statistics in order to give you additional level of detail into your campaign performance. Previously, these pages divided statistics into two categories: search, which included Google and search partners, and the content network.

Now, they show one set of statistics for Google and another set aggregating search partner performance. Search partners include AOL, Ask.com, and many other search sites around the web. You can view ad group or campaign performance at a summary level, or broken down by different combinations of Google, our search partners, and our content network. Additionally, separate Google and aggregate search partner statistics will soon be available in the Report Center.

(Click the image for a full-size version)


For more information, please visit this entry in the AdWords Help Center.

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